Sales Representative: Equipment and Agricultural Systems

Sales Representative: Equipment and Agricultural Systems

Sales representatives specializing in agricultural equipment, agricultural systems, or precision agriculture technology optimize retail sales of their products to an assigned territory.
What Responsibilities Will I Have?: 
  • Oversee retail sales and promotion of products and relationship building
  • Conduct sales calls and presentations
  • Make recommendations to customers
  • Monitor competitive activities
  • Implement marketing tools and maintain public relations through customer education and promotion of new products and services
  • Develop sales territory for future growth
  • Manage inventory of new and used equipment and parts
  • Maintain relationships within dealer guidelines and provide after-sales product follow-ups, as well as equipment operations support, as needed
  • Attend industry trade shows and events to represent products and communicate with customers in-person
  • Coordinate with billing or accounting staff to ensure accurate invoicing
  • Monitor market conditions and changes
Recommended High School Courses: 
The following high school courses are recommended: agricultural education, agricultural mechanics, business, computer skills and mathematics.
Education/Training Required: 
A bachelor’s degree in business, agricultural business, agricultural sales, agriculture, marketing or agricultural systems is most often preferred to be a sales representative specializing in equipment and agricultural systems.
Future Job Market Outlook: 
Typical Employers: 
Sales representatives specializing in agricultural equipment and agricultural systems most often work for agricultural equipment manufacturers and dealerships or agricultural systems manufacturers and dealers.
Suggested Professional Organizations and Associations: 
  • Farm Equipment Manufacturers Association
  • North American Equipment Dealers Association
  • State and regional equipment dealers associations
Average Annual Full-Time Salary: 
$72,000
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Salary data is provided by the AgCareers.com Compensation Benchmark Review™. These salaries should be considered as examples and are provided for educational and exploratory purposes. The salary information provided should not be used as a benchmark. Actual salaries are influenced by numerous variables including but not limited to demographics, size and scope of the role, level of experience, qualifications, and education of the worker.